Bliss is celebrating Pride Month by partnering with The Trevor Project, for the third year.

The Trevor Project is the world’s largest suicide prevention and mental health organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ) young people.

Bliss is launching the Bliss Limited-Edition Pride Block Star Set—and 100% of the purchase price from each set being donated to support The Trevor Project’s life-saving mission. See it in the photo above, and the video below. 

The set includes two Bliss Block Star Daily Mineral SPF 30 sunscreens. The set is packaged in a box featuring original artwork by Social Justice Artist, Devon Blow.

Tina Pozzi, chief brand officer of Bliss, comments, “We are thrilled to be continuing our partnership with The Trevor Project this year to support their critical, life-saving mission and are excited to share that through our partnership, we have committed over $325,000 thus far.”

Pozzi continues, “The Trevor Project’s work to end suicide among LGBTQ youth is so important, especially given current events. Bliss has always believed that acceptance and self-love is a big part of unapologetic happiness and we are proud to be aligning our brand with The Trevor Project’s efforts year after year.”

More About the Artist-Designed Packaging 

Bliss partnered with Social Justice Artist, Devon Blow (@devthepineapple on Instagram) to create exclusive artwork for the Pride set that illustrates ‘Self-Care for a Cause.’ It reminds shoppers and supporters: “you are perfect exactly the way you are.”

Blow is known for her use of social themes and bright colorways to create pop-art style illustrations and purposeful product designs. Her primary focus with these creations is to inspire and empower vulnerable, marginalized, neglected, and disenfranchised communities, and to celebrate cultural expression in all forms.

The limited-edition kit will be available for $48 beginning June 16th exclusively on Blissworld.com and features two of Bliss’ best-selling and award-winning Block Star 100% Mineral Daily SPF 30 Sunscreens. Block Star is one of the brand’s cult-favorite products, with one unit sold every three minutes. The formula is a sheer, mineral sunscreen, perfect for all skin types with a vanishing tint that helps to blur pores and imperfections.

“We are so grateful to Bliss for their ongoing commitment to helping us create a brighter, more welcoming world for LGBTQ young people,” says Sofi Goode, corporate partnerships manager at The Trevor Project.

Blow says of the partnership, “as an illustrator whose mission it is to create art that centers inclusivity, social change, and love, collaborating with Bliss and The Trevor Project on this campaign was an incredible opportunity.”

Blow adds, “I am so excited that my art will be featured on Bliss’ Limited-Edition Pride Block Star Set, and I’m so grateful to be able to support a cause and community that is so near and dear to my heart.”

 

 

 

 

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